MARKETING THAT CATCHES ATTENTION ACROSS INDIGENOUS & NON-INDIGENOUS COMMUNITIES.
WE POSITION YOU FOR DEEP CONNECTION, NOT SURFACE LEVEL TOUCH POINTS.
WHO YOU ARE
You are an Indigenous-led business, non-profit, or artist grounded in community values, and now you're ready to grow & invest in marketing! This next step is huge and full of opportunity. You want to continue your trajectory while stepping into more rooms with your whole identity.
WHO WE ARE
S.M.I.L.E. is a team of Indigenous creatives and strategists offering a marketing approach that begins with cultural values. We bring together intergenerational perspectives, intentional processes, and relationship-centered strategies. We move at the speed of trust, ensuring every collaboration is built with care, cultural alignment, and a focus on long-term impact.
OUR SERVICES
DIGITAL STORYTELLING
SOCIAL MEDIA STRATEGY
PHOTO & VIDEO CAPTURE
COPYWRITING
INFLUENCER MARKETING
We partner with you to craft powerful, community-centered narratives across social media platforms, organic and paid. Through monthly strategy sessions, custom content creation, and performance insights, we build authentic, engaging, and lasting connections with your audience. Our approach goes beyond posting, it’s about consistent, meaningful storytelling that honors your mission and strengthens relationships within the communities you serve.
BRANDING & VISUAL IDENTITY
LOGO DEVELOPMENT
WEBSITE DESIGN
MERCHANDISE DESIGN
EVERGREEN BRAND VIDEO
We tailor our branding process to meet your needs, from logo design and brand/style guides to storytelling frameworks and more. The result is an authentic, culturally aligned brand identity that feels approachable, unique, and true to who you are. Whether you're establishing a new presence or evolving an existing one, we help you tell your story clearly, consistently, and powerfully across every touchpoint.
CREATIVE PRODUCTION
BRANDED SHORT FILM
STUDIO TV COMMERCIAL
BILLBOARD/ SIGNAGE
We lead high-level creative development offering end-to-end production strategy that is campaign-ready and capable of matching the quality of national commercial spots, while staying grounded in a storytelling process with cultural values at its core. Our process begins with cultural alignment, collaborative ideation, visual references, ideal casting, and out-of-home extensions. Concepts are refined through collaborative reviews and finalized for production. Once approved, we oversee handoff to producers and directors, and remain closely involved throughout pre-production and live shoots, offering real-time creative feedback.
CRISIS COMMUNICATIONS
INTERNAL COORDINATION
MESSAGE DEVELOPMENT
LONG TERM STRATEGY
When the unexpected happens, we help you respond with clarity, care, and control. From message development and internal coordination to media response and community engagement, we guide you through high-pressure moments with calm, culturally informed strategy. Whether addressing organizational change, targeted attacks, public scrutiny, or a sensitive issue, we protect your reputation while keeping your voice and values at the center of the response.
SMILE's approach to marketing strategy is exceptional, blending deep insights with a genuine commitment to community. I loved how they integrated professional creative experience with Indigenous contexts.
Jake - Program Director
SMILE was incredible to work with... their artist eye brought so much style and vision to our campaign. Collaborative, adaptable, and a great energy that made navigating our fast pace feel easy and fun.
Allie - Founder
OUR EXPERIENCE
ACROSS BORDERS & INDUSTRIES WE PARTNER WITH THOSE READY TO SHOUT FROM THE TIPI-TOPS.
LEADERSHIP
Founder & Head of Accounts
Hud Oberly (Osage, Caddo, Comanche) is a visionary marketer, creative entrepreneur, and advocate for Indigenous representation. With nearly a decade of experience in marketing and communications, Hud has worked at the intersection of storytelling, design, and advocacy, shining a light on Indigenous initiatives and bridging Indigenous and non-Indigenous communities through authentic, resonant work. Experience includes the nonprofit, fashion, film, fine art, and education sectors. Hud has developed culturally focused campaigns, led national rebranding projects, and shaped messaging that amplifies Indigenous voices with lasting impact. His impact was nationally recognized when he was honored with the Native American 40 Under 40 award for leadership in community-building through creativity.
Born and raised in Norman, Okla., and deeply connected in his Osage, Caddo, and Comanche cultures, Hud grew up taking part in his tribal ceremonies and gatherings, traditions he remains closely connected to today. He earned his bachelor’s degree in Advertising with a minor in Business from the University of Colorado at Boulder.
GET IN TOUCH.
S.M.I.L.E. grows your audience with versatile, culturally contextual strategies that translate across Indigenous and non-Indigenous communities.
EMAIL: info@smileindigenous.com
