CULTURALLY CONTEXTUAL STRATEGY, BUILT FOR YOUR AUDIENCE.
SMILE is an Indigenous-owned digital marketing agency specializing in tailored storytelling that communicates cultural context to Indigenous communities while also being accessible and approachable to all audiences.
To tell the stories of Indigenous businesses and organizations we rely on our expertise in social media, graphic design, branding, content creation, and results driven strategy across all touch points.
WHO YOU ARE
You are an Indigenous-led business, non-profit, or artist grounded in community values, and now you're ready to grow & invest in marketing! This next step is huge and full of opportunity. You want to continue your trajectory while stepping into more rooms with your whole identity.
WHO WE ARE
S.M.I.L.E. is a team of Indigenous creatives and strategists offering a marketing approach that begins with cultural values. We bring together intergenerational perspectives, intentional processes, and relationship-centered strategies. We move at the speed of trust, ensuring every collaboration is built with care, cultural alignment, and a focus on long-term impact.
OUR SERVICES
DIGITAL STORYTELLING
SOCIAL MEDIA STRATEGY
PHOTO & VIDEO CAPTURE
COPYWRITING
INFLUENCER MARKETING
BRANDING & VISUAL IDENTITY
LOGO DEVELOPMENT
WEBSITE DESIGN
MERCHANDISE DESIGN
EVERGREEN BRAND VIDEO
CREATIVE PRODUCTION
BRANDED SHORT FILM
STUDIO TV COMMERCIAL
BILLBOARD/ SIGNAGE
CULTURAL
CONSULTANT
PARTNERSHIPS WITH NON-INDIGENOUS GROUPS FOR SUPPORT
SMILE's approach to marketing strategy is exceptional, blending deep insights with a genuine commitment to community. I loved how they integrated professional creative experience with Indigenous contexts.
Jake - Program Director
SMILE was incredible to work with... their artist eye brought so much style and vision to our campaign. Collaborative, adaptable, and a great energy that made navigating our fast pace feel easy and fun.
Allie - Founder
OUR EXPERIENCE
ACROSS BORDERS & INDUSTRIES WE PARTNER WITH THOSE READY TO SHOUT FROM THE TIPI-TOPS.
LEADERSHIP
Founder & Head of Accounts
Hud Oberly (Osage, Caddo, Comanche) is a visionary marketer, creative entrepreneur, and advocate for Indigenous representation. With nearly a decade of experience in marketing and communications, Hud has worked at the intersection of storytelling, design, and advocacy, shining a light on Indigenous initiatives and bridging Indigenous and non-Indigenous communities through authentic, resonant work. Experience includes the nonprofit, fashion, film, fine art, and education sectors. Hud has developed culturally focused campaigns, led national rebranding projects, and shaped messaging that amplifies Indigenous voices with lasting impact. His impact was nationally recognized when he was honored with the Native American 40 Under 40 award for leadership in community-building through creativity.
Born and raised in Norman, Okla., and deeply connected in his Osage, Caddo, and Comanche cultures, Hud grew up taking part in his tribal ceremonies and gatherings, traditions he remains closely connected to today. He earned his bachelor’s degree in Advertising with a minor in Business from the University of Colorado at Boulder.
GET IN TOUCH.
S.M.I.L.E. grows your audience with versatile, culturally contextual strategies that translate across Indigenous and non-Indigenous communities.
EMAIL: info@smileindigenous.com
