STRATEGIC MARKETING for INDIGENOUS-LED ENTITIES
POWERFUL STORYTELLING CREATES REAL CHANGE.
WHO
WE ARE
S.M.I.L.E. is a team of Indigenous creatives and strategists offering a marketing approach that begins with cultural values. We bring together intergenerational perspectives, intentional processes, and relationship-centered strategies. We move at the speed of trust, ensuring every collaboration is built with care, cultural alignment, and a focus on long-term impact.
OUR
SERVICES
DIGITAL
CONTENT
STORYTELLING
We partner with you to craft powerful, community-centered narratives across social media platforms, organic and paid. Through monthly strategy sessions, custom content creation, and performance insights, we build authentic, engaging, and lasting connections with your audience. Our approach goes beyond posting, it’s about consistent, meaningful storytelling that honors your mission and strengthens relationships within the communities you serve.
BRANDING & VISUAL IDENTITY
We tailor our branding process to meet your needs, from logo design and brand/style guides to storytelling frameworks and more. The result is an authentic, culturally aligned brand identity that feels approachable, unique, and true to who you are. Whether you're establishing a new presence or evolving an existing one, we help you tell your story clearly, consistently, and powerfully across every touchpoint.
VIDEO PRODUCTION
We lead high-level creative development offering end-to-end production strategy that is campaign-ready and capable of matching the quality of national commercial spots, while staying grounded in a storytelling process with cultural values at its core. Our process begins with cultural alignment, collaborative ideation, visual references, ideal casting, and out-of-home extensions. Concepts are refined through collaborative reviews and finalized for production. Once approved, we oversee handoff to producers and directors, and remain closely involved throughout pre-production and live shoots, offering real-time creative feedback.
CRISIS COMMUNICATIONS
When the unexpected happens, we help you respond with clarity, care, and control. From message development and internal coordination to media response and community engagement, we guide you through high-pressure moments with calm, culturally informed strategy. Whether addressing organizational change, targeted attacks, public scrutiny, or a sensitive issue, we protect your reputation while keeping your voice and values at the center of the response.
LEADERSHIP
About
Hud Oberly (Osage, Caddo, Comanche) is a visionary marketer, creative entrepreneur, and advocate for Indigenous representation. With nearly a decade of experience in marketing and communications, Hud has worked at the intersection of storytelling, design, and advocacy, shining a light on Indigenous initiatives and bridging Indigenous and non-Indigenous communities through authentic, resonant work. Experience includes the nonprofit, fashion, film, fine art, and education sectors. Hud has developed culturally focused campaigns, led national rebranding projects, and shaped messaging that amplifies Indigenous voices with lasting impact. His impact was nationally recognized when he was honored with the Native American 40 Under 40 award for leadership in community-building through creativity.
Born and raised in Norman, Okla., and deeply connected in his Osage, Caddo, and Comanche cultures, Hud grew up taking part in his tribal ceremonies and gatherings, traditions he remains closely connected to today. He earned his bachelor’s degree in Advertising with a minor in Business from the University of Colorado at Boulder.
Founder & Head of Accounts
OUR
EXPERIENCE
Trusted by values-aligned Indigenous partners across storytelling, branding, and creative strategy. Our approach supports communities across regions, from local initiatives to global collaborations.
GET IN TOUCH.
Let’s create something that your auntie back home, cousin in the city, and nieces and nephews get excited about.
EMAIL: info@smileindigenous.com